Back to Blog Home

Posted April 18, 2019

Understanding each generation and why they are the way the are, will help us to not only work better together but give us the opportunity to tailor our communication and responsibilities, leading to greater job fulfillment. Let’s begin with the Baby Boomers, usually born between 1946 and 1964. For many years they were the largest segment of the American population but they are fast being outnumbered by Millennials. 

Formative events during their lifetime:

  • The Cold War
  • Kennedy Assassination
  • Civil Right Movement
  • Vietnam War
  • Woodstock

Core Values:

  • Workaholic
  • Competitive
  • Balancing Family and work
  • Desire for respect
  • Success is tangible through material possessions
  • Personal Development


  • Self-centered
  • Unrealistic
  • Political
  • Power-driven
  • Workaholic

On the Job:

  • Prefer a balance of voicemail, email, face-to-face and meetings
  • First generation to experience electronic communication
  • “Call me anytime” mentality
  • Appreciate being sought out for advice
  • Feel rewarded by money, recognition and awards

Messages that Motivate:

  • You are important to our success
  • We need your experience and expertise
  • Your contribution is unique and important