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Let’s move down the years to the Gen Xers. Gen X was born roughly between 1965-1976. They were raised during a time of change that negatively impacted the family. Divorce and a trend to double income households left them often on their own.

Formative events during their lifetime:

  • Fall of the Berlin Wall
  • Challenger explosion
  • Computer Boom
  • Latchkey kids
  • MTV
  • HIV/AIDS epidemic

Core Values:

  • Independent
  • Cynical and pessimistic
  • Think globally
  • Technologically literate
  • Informal
  • Work-life balance

Stereotypes:

  • Blunt and direct
  • Selfish
  • Impatient
  • Cynical
  • “Work Hard, Play Hard”

On the Job:

  • Meetings only for large issues that require face-to-face communication
  • Prefer email
  • Use straight talk
  • Do not micromanage, allow them to make choices
  • Work-life balance, do not contact after hours

Messages that Motivate:

  • Freedom and time off are the best rewards
  • Give them opportunities to gain new skills and knowledge

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