Road to Recovery:COVID-19 Info Hub
Let’s move down the years to the Gen Xers. Gen X was born roughly between 1965-1976. They were raised during a time of change that negatively impacted the family. Divorce and a trend to double income households left them often on their own.
Formative events during their lifetime:
- Fall of the Berlin Wall
- Challenger explosion
- Computer Boom
- Latchkey kids
- MTV
- HIV/AIDS epidemic
Core Values:
- Independent
- Cynical and pessimistic
- Think globally
- Technologically literate
- Informal
- Work-life balance
Stereotypes:
- Blunt and direct
- Selfish
- Impatient
- Cynical
- “Work Hard, Play Hard”
On the Job:
- Meetings only for large issues that require face-to-face communication
- Prefer email
- Use straight talk
- Do not micromanage, allow them to make choices
- Work-life balance, do not contact after hours
Messages that Motivate:
- Freedom and time off are the best rewards
- Give them opportunities to gain new skills and knowledge
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