You know that your dental practice relies on your patients to be profitable. Growing your business is all about expanding your client base. And as you are probably aware, word of mouth advertising is one of the most effective. Here are three tips you can utilize to increase your number of patient referrals this coming year.
In this digital age, you must have a website to be competitive in your market. You also, however, need to be able to manage your marketing, advertising, and referral strategies. A marketing coordinator can help manage your social media contests, your signage, and your internal marketing strategies. They can help your office set goals, such as 1 referral per year from half of your current clients. They can also help you implement script-guided conversations where you or a staff member ask if patients know anyone else who could use your services. Having someone on the job will take a lot of the pressure of figuring out how to generate referrals off of your shoulders.
Your dental office should have active social media profiles. You should be showcasing your profiles to existing clients to let them know how they can connect with you outside of the office. The trick is to get them to be fans or followers of your social media profiles. A simple post about how your employees participated in a charity event or a discount coupon for a bi-annual checkup can be an easy post that current clients will be likely to share with others. Through social media, you can then ask for referrals by asking your clients to tag or share your office info with others or create incentives and giveaways for those who recommend friends to your office within certain months.
At the core of your marketing strategy, you need to have honest customer reviews. It’s very common for new patients to analyze the reviews of your dental practice before they ever pick up the phone to schedule an appointment. You should ask your existing clients for reviews. Most satisfied clients will have no problem offering you a good review. Plus, this helps to put the fact that you’re looking for new client referrals in their minds. After you ask for a review, it’s easy to ask for them to also give you a referral as well. For many, it will be a simple step more.
Getting new patient referrals for your dental business doesn’t have to be difficult. You should take a moment to look at the big picture of marketing. Utilize your current clients as leverage to get new clients and employ new-age marketing tactics to catch the attention of new prospective clients. The above are just three of the many strategies you should be employing in your overall marketing strategy.
About the Author
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She recommends looking into ways to improve your local dentist office. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan.
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