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As we continue on in our article series, we come to the group that seems to be a butt of generational jokes, but all jokes aside there is much to be understood about the Millennial generation and how to tap into what motivates them.  Millennials are classified as those born between 1977 and 1995. This generation grew up with the internet and that’s shaped a lot of their characteristics. Millennials are often labeled the “Trophy Kids” due to the practice of giving out participation trophies to each kid on sports teams. 

Formative events during their lifetime:

  • Oklahoma City Bombing
  • Columbine High School Shooting
  • 9/11
  • The Internet
  • Technology

Core Values:

  • Optimistic and confident
  • Individualistic, yet group-oriented
  • Ambitious, yet aimless
  • Diversity
  • Easily bored
  • Lives on technology

Stereotypes:

  • Short attention span
  • Spoiled
  • Disrespectful
  • Technologically dependent

On the Job:

  • Need feedback frequently
  • Desire authenticity from supervisors—struggles and failure
  • Appreciate being challenged
  • Need to be seen as an equal
  • Prefer email or text over phone calls
  • Seek out fun in the work environment

Messages that Motivate:

  • Be specific about praising positive patient interaction daily
  • You are truly making a difference here
  • Your contribution is important

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