We all know that with Halloween comes lots of candy that can wreak havoc on teeth, causing cavities and breaks. For this reason, it’s not uncommon for your dental practice to see an increase in patients shortly after the holiday is over, especially with more food-related holidays like Thanksgiving and Christmas around the bend. Here are four tips that will help you to better prepare your office for the rush of patients.
You should be assessing the current inventory level of your supplies. See what items are getting low. When assessing your dental supplies, don’t forget about your office supplies as well. You’ll want to ensure that you are well-prepared for your office personnel to handle the additional patients effectively!
Any dentist in the country that has been through a post-Halloween rush knows it’s an opportunity for added business. Take the time to evaluate your current employee schedule. Decide on how many extra team members you’ll need on board to help with the rush. Consider offering overtime or hiring temp support to help with the rush. Realize that you’re going to need to have extra team members there to assist you in handling more patients than usual.
Sometimes it can be difficult for patients to get into your office during the regular nine to five workday. Do them a favor and schedule some longer hours during the week. You don’t need to do it every night, but you should consider staying open later a couple of nights each week. Be sure to update your Facebook page and even send out postcards to inform patients of your extended hours so they can take advantage of them.
Your office may sell specific products such as toothpaste, toothbrushes, and interdental aids. To help you increase sales throughout the holiday season, you should have these products showcased in your waiting room. This is the perfect place to attract your patients’ attention while they wait for their appointment.
Preparing your dental office for the post-Halloween and subsequent holiday season is a necessity. If you don’t, you’ll find yourself missing out on plenty of clients and revenue. These preparation tactics should help you make the most out of this busy time of year!
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She recommends looking for dentists in your local area that fit your oral health needs. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan.
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We all know that with Halloween comes lots of candy that can wreak havoc on teeth, causing cavities and breaks. For this reason, it’s not uncommon for your dental practice to see an increase in patients shortly after the holiday is over, especially with more food-related holidays like Thanksgiving and Christmas around the bend. Here […]