When I opened my practice for general dentistry in 1978, there was no internet, no social media, and advertising was limited to the Yellow Pages. So, as someone new to the community, I worked six days a week assuming that “greater access to care” would build my young practice. And, it sorta worked for the first two years.
My last Saturday as a practicing clinician was a magnificent spring day in Atlanta… a cloudless cobalt-blue sky and 60 degrees. Ten people were scheduled, but nine confirmed patients “no-showed.” Only my 4:00 presented for care, but then, of course, the day was over.
After that, I’d had it! No more would I be abused by people claiming they could only come on Saturday. It was then that I realized that people value only what they want. And they didn’t value dentistry on a magnificent spring weekend.
I went to a five-day week, and – surprisingly – my weekly productivity increased! Who’d have thought that!? Certainly not me. And, not long after, I elected to go to a four-day week. Surprise: my weekly productivity increased again.
What changed? My teammates were young mothers who needed to be home with their children after work, and I had become exceedingly involved in my local community, serving in numerous leadership roles. I needed Fridays to serve in a variety of capacities while working “on” my practice instead of “in” my practice.
By dedicating time each month to assess my practice, meet with my team, discuss what we were doing “right” vs “not so right,” we determined what it was that we needed to do to move ahead. And it worked!
It’s absurd to “work like a maniac.” Working smarter, delegating responsibly, and assessing the practice’s key performance indicators lead to greater productivity. Establish a daily goal, treatment plan quadrant dentistry to meet that goal by lunchtime, and have a blast each afternoon!
Interestingly, the daily productivity for our team rose 30% when we cut back from five days each week to four. Reason? We knew what we had to do each day to be profitable, and treatment schedule planned for it! Enough said.
Posted August 23, 2019
Health insurance can be tricky to navigate for everyone involved. If your information isn’t exactly correct when you file claims for your patients, the rules involved will cause the claims to be denied and lead to lost time, the patient’s frustration, and extra work for insurance billing adjusters. Here are three of the most common […]
Posted August 23, 2019
You’re offering a job, so why aren’t you getting applications? You need to figure out why you people are not applying to your ad or showing up to interviews. It is likely a combination of things: You are in competition with many other hiring dental offices. You have to offer something they want. Does your ad […]
Posted August 16, 2019
Cosmetic dentistry popularity is on the rise again. In fact, according to the results of a recent survey from the Academy of General Dentistry (AGD), 96 percent of U.S. laborers feel a beautiful smile is very or somewhat important to your appearance. Psychology experts also suggest that nice smiles create trust, reduce stress, and helps us live a […]