In the digital world that we live in today, there is no better way to promote your service than by writing awesome content about it to publish on the Internet.
If you are thinking of using blogging as a means of marketing your dental services, you have come up with the right strategy to distinguish yourself as a leader in your profession. The only thing you need to learn now is how to blog effectively, i.e. in a way that makes your readers see you not only as a good practitioner, but also as a subject-matter expert in your field.
Think from the readers’ perspective
The first rule to be a good blogger is to think from the readers’ perspective rather than focusing on how you see things yourself. Writers who have the ability to put themselves into the shoes of others can provide the best dissertation writing service. You need to engage your audience by explaining to them how your dental services provide value for them. A good way to do this is by doing some pre-hand research on the kind of dentistry topics that have become the latest trends as a consequence of common dental problems, faced by people over the past few years. You can look up into other dental magazines and periodicals as sources for ideas to build up your research, and blend the information with your own knowledge and expertise to spice up your write-up in a meaningful way.
Make timely posts
Since the Internet is full of dubious content that includes a lot of boring or outdated stuff, making timely posts is crucial to grab and maintain the attention of any kind of crowd to your blog. This is a common belief held by almost everyone in the blogosphere and content writing platforms such as bestessays.com and paperwritingpro.com. If people do not see updates or new articles on your blog regularly, they will lose interest in following it, let alone approach your services through it. Keep your posts alive by sharing encouraging stories of how you have been ridding people of bad dental pain, and perhaps introduce discount packages to attract more customers every now and then. Frequently giving out news and insights into the latest discoveries in dentistry will even keep new dentists and dental students engaged with your posts, which will gradually begin to attract a quality crowd and raise the educational standard of your blog.
Add humor and avoid jargon
Adding a small dose of humor to your posts goes a long way in keeping your audience entertained. Routine words are better than heavy medical terms (unless you are into college paper writing in which case, at times, the more jargon the better). Nobody likes to indulge in long conversations with a doctor who uses medical jargon so much so that the people listening are forced to nod their heads, pretending to understand whatever is being said, just because they anticipate that they will be termed as ‘ignorant’ otherwise. If you are talking about a worn out tooth, for instance, it is safer to refer to it as simply ‘tooth wear’, rather than using complicated words like ‘abrasion’, ‘erosion’ or ‘gingivitis’! Remember, the motive is not to make people feel that they know too little about their teeth, but to empower them about their dental care in a way that they can trust you enough to keep coming back to you.
Search engines (Google and others) are a powerful traffic source for building up an audience on any new blog; and yet, it is one of those neglected areas that most bloggers do not like to explore in depth. If you are not a technical-minded person yourself, and do not enjoy digging into controlled tests or tracking results, consider outsourcing search engine optimization of your blog to someone who has this expertise. You will be amazed how proper SEO will not only bring in traffic to your blog, but will actually draw customers to your clinic as well.
Engage your existing customers
The fun part of dentistry is that customers or patients who like your service the first time want to keep coming back to you for minor dental services such as cleaning or polishing, even when they have no real dental problems anymore. These are your loyal customers who would be happy to stay in touch with you through your blog if they are informed about it. Consider them as a ready-made bunch of audience for your blog and send them invites to interact with you on your blog articles and posts. The more people start interacting and responding to your content straight away, the larger your online community will become, spreading around updates about your clinic and service. Welcome practitioners, dental students, and financial advisors to contribute their knowledge and wisdom on your blog as well, creating a content mix for looking at dentistry from multiple schools of thought. Quality articles and essays have manifold perspectives pooled into one neat content body.
When you are able to produce empowering and practical content that makes people feel rejuvenated and refocused on the joy of dental care, you would know that you have mastered the art of being an awesome dental blogger.
Posted March 3, 2021
Recognizing your dental team for their hard work over the year is quintessential to having a successful practice. Mother’s Day and Father’s Day are great examples of appreciation days for […]