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Posted May 16, 2016

If you admire Silicon Valley powerhouses like Google or Facebook for their ability to attract top talent you are not alone. HR managers would give anything to be able to offer perks like cafe’s, generous vacation packages and on-site childcare. While the fancy office space and comfy chairs are enticing and may initially help attract potential hires, it’s not the high-end perks that make these companies successful. What these powerhouse companies do well is hire employees that align with their company culture. Now, you may be thinking, if cultural fit is key, why does my small business see so much turnover? We tell candidates who we are and what we stand for, but it doesn’t seem to be working. What are we missing?

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