Posted July 19, 2019
Did you know that one of the best ways to promote your orthodontic practice is to launch a social media page? With social media, you can find a way to leverage everything that is unique about your practice. You can also strengthen your bond with existing patients and build a new one with potential clients.
Here are some marketing ideas for your orthodontic practice’s social media page.
Go for Facebook
Facebook is the most popular social media platform where you can gain visibility and attract new patients. Sharing your knowledge with your customers as well as industry professionals is a great way to bring in new business.
Make a business page on Facebook and get it verified. Apart from regular posts, use specific Facebook Ads that will help you target potential clients.
Here are some marketing ideas that you can run on Facebook:
Make it Visual with Instagram
Instagram is a visual medium, so ensure you have a well-curated Instagram feed that will attract new clients. Create a business page and learn how to use hashtags effectively.
Since Instagram allows you to market through pictures only, share images that will help build a positive side of your brand and services. However, do not overuse Instagram’s image filters.
Some marketing ideas for Instagram are:
Use Share Buttons
When your customers talk about your orthodontic services, it is great publicity. But you have to make sure that people can actually share your website and blog posts.
Ensure you have share buttons located in the top navigation bar and footer. They should also be present at the bottom of each blogpost and in sidebars.
Share Customer Testimonials
Patients who have used your services can be great ambassadors for your business. Ask them for quotes or testimonials. Post them on your website and social media pages.
For instance, if someone got orthodontist braces at your practice, ask them to give a testimonial about how they liked the experience.
Make it Fun!
Orthodontic treatment can be scary but that shouldn’t translate to your social media page. Rather, make your page fun because that’s what people come on social media for.
Put up fun surveys that revolve around dental care, take interesting polls, organize test quizzes and post the results online. As long as you make the social media page fun and interesting, you can engage the visitors.
The important thing is to create and share interesting and informative content on your social media page. Don’t worry – not everything has to serious and educational. As long as the content adds value to your patients, the page will do great.
Posted September 4, 2020
Create your own user feedback survey Quick Links >> Browse Jobs>> Register as a Job Seeker>> Register as an Employer Thank you for your feedback! Understanding the status of dental professionals is important to the recovery of our industry. We’ll let you know when the 2021 Dental Professional Salary Survey Report is published. Click here to view last year’s DentalPost/RDH […]
Posted July 5, 2019
Updated September 14, 2020 One of the great things about a career in dental hygiene is how flexible the job is. At one point, when my kids were little, I sometimes worked as few as two days a month. It was perfect. But as flexible as the scheduling can be, once you commit to a […]
Posted June 21, 2019
Spend more time with family. Have more time to pursue hobbies, go back to college, or write a book. Earn extra income to supplement your current job. Why do you want to temp as a dental assistant or hygienist? Temping in a dental office can be a super-convenient way to earn while maintaining a flexible […]