Beyond that, once they are convinced to act on that knowledge, you must prove to them that yours is a current and up-to-date dental practice that can meet all their needs and expectations. This may sound overwhelming, but it doesn’t have to be! Here are a few ways to keep your dental office on the cutting edge of modern dentistry.
As healthcare costs continue to rise, many dental offices are finding it difficult to go it alone. This has led to the rise of group offices, those that offer several different locations under one umbrella brand. What’s more, as this trend continues to gain steam, this is becoming what patients expect, finding that they can put more trust in a larger operation than a standalone office. This is not to say that you can’t be successful if you continue to go it alone, just that you need to understand what you’re going up against if you do.
While many great advances have been made in modern dentistry and oral care technology over the last several years, the more important aspect of improving technology is how it affects your relationship and communication with your patients. In a world of increasing media saturation, you must always stay on the top of your patients’ minds in order to have a chance of them continuing a patient relationship with you. This means finding ways to communicate to them in-between their regular check-ups, offering digital records that your patients can access anywhere, and having secure, online payment options for patients on-the-go.
Another product of increasing insurance rates is that many patients flatly can’t afford dental insurance. This means that out-of-pocket costs will be prohibitively expensive for many potential patients, thus greatly reducing your patient pool. One possible solution to this problem is offering an in-office payment or even dental coverage plan. This can help control costs for your patients by giving them a lower-cost plan that can still provide the care they need. At the same time, establishing such a program shows that yours is an office that truly cares about all people, thus greatly increasing your appeal.
Another important point to consider when embracing modern dentistry is that today’s consumer has options. Lots of options. Unless you’re located in a small town somewhere, you can be sure that there are dozens of other dental offices all competing for the same mouths you are. As mentioned above, this means you need to understand marketing in a way you probably never thought you’d have to. After all, you’re a dentist, not a marketing specialist.
If you feel you don’t have the time or expertise to be able to effectively promote your office, it may be wise to hire a third party to handle these efforts for you. This ensures you can continue to focus your efforts on the patients you have, rather than trying to gain more.
The good news is that once you’ve gotten people through your door, the old-fashioned way is still the best approach. In a world that so often de-personalizes so many aspects of people’s lives, making them feel cared for on a personal level will go a long way to keeping them as patients. So, in this respect, just keep providing the great, personal care you always have, and you’ll be well on your way to creating those patients-for-life that are so vital to your continued success.
Keeping your practice current will provide a great experience for both your patients and your employees. It’s not difficult to do, and you’ll find these upgrades rewarding! Head over to our Facebook and let us know how your practice is modernizing!
Posted November 05, 2019
Long before most patients visit a dentist, they try to take a look at a map. They need to know where the office is located, and those that don’t show up rarely get contacted. If you want to literally put your dental office on the map, you need to invest in local search engine optimization […]
Posted June 21, 2019
Spend more time with family. Have more time to pursue hobbies, go back to college, or write a book. Earn extra income to supplement your current job. Why do you want to temp as a dental assistant or hygienist? Temping in a dental office can be a super-convenient way to earn while maintaining a flexible […]
Posted May 24, 2019
So you’ve decided to find a new job—only to discover that the market is scarce. Job markets (like any market) ebb and flow. Some months, like September and October, are better than others because a lot of companies want to hire before the frenzy of the holidays. Other months, like June and July, aren’t so […]