Studies show that people make buying decisions based on emotion, then rationalize them with logic. Yet too often we are busy “telling” patients instead of “asking” and learning about the values and emotions that will drive their buying decisions. How much necessary dentistry is walking out your door?
Your competition is not the dentist down the street, but the hundreds of buying options your patients are exposed to each day. In a world of ever-increasing hard technology, you (and your patients) will benefit from using soft solutions for these hard choices. Help your patients say YES to the treatment you know they need with soft solutions for hard choices.
Your patients are counting on you!
Stay tuned for more Soft Solutions
Posted November 08, 2019
Can you imagine how (understandably) frustrated your team would be if you hired your mom, wife or girlfriend for a job they were totally unqualified for? While hiring mistakes usually are not that blatant, whenever a new hire is a bust, your trusted employees may feel let down, almost betrayed, that this person is not […]
Posted November 05, 2019
Long before most patients visit a dentist, they try to take a look at a map. They need to know where the office is located, and those that don’t show up rarely get contacted. If you want to literally put your dental office on the map, you need to invest in local search engine optimization […]
Posted November 04, 2019
We all know that with Halloween comes lots of candy that can wreak havoc on teeth, causing cavities and breaks. For this reason, it’s not uncommon for your dental practice to see an increase in patients shortly after the holiday is over, especially with more food-related holidays like Thanksgiving and Christmas around the bend. Here […]