Studies show that people make buying decisions based on emotion, then rationalize them with logic. Yet too often we are busy “telling” patients instead of “asking” and learning about the values and emotions that will drive their buying decisions. How much necessary dentistry is walking out your door?
Your competition is not the dentist down the street, but the hundreds of buying options your patients are exposed to each day. In a world of ever-increasing hard technology, you (and your patients) will benefit from using soft solutions for these hard choices. Help your patients say YES to the treatment you know they need with soft solutions for hard choices.
Your patients are counting on you!
Stay tuned for more Soft Solutions
Posted June 21, 2019
Spend more time with family. Have more time to pursue hobbies, go back to college, or write a book. Earn extra income to supplement your current job. Why do you want to temp as a dental assistant or hygienist? Temping in a dental office can be a super-convenient way to earn while maintaining a flexible […]
Posted May 24, 2019
So you’ve decided to find a new job—only to discover that the market is scarce. Job markets (like any market) ebb and flow. Some months, like September and October, are better than others because a lot of companies want to hire before the frenzy of the holidays. Other months, like June and July, aren’t so […]
Posted May 10, 2019
Every working professional runs into a problematic coworker eventually. It’s simply the odds of working with other people. Not everyone you work with will mesh or vibe with your personality or work style. While you can solve a lot of these situations by just ignoring the person, bad coworkers can become a serious issue if […]