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Soft Solutions for Hard Choices

Posted June 14, 2018

Janet Hagerman

Helping patients say YES to dentistry
Every day your patients are faced with hard choices about the dentistry you present to them in your treatment plans.   A crown or a new iPhone.  An implant or saving for a vacation. Periodontal therapy or new clothes.  Your patients have so many choices about dental products and services, other dentists, and other stuff they’d rather buy. What’s a healthcare professional like you to do?  This is where soft skills come in.

Studies show that people make buying decisions based on emotion, then rationalize them with logic. Yet too often we are busy “telling” patients instead of “asking” and learning about the values and emotions that will drive their buying decisions. How much necessary dentistry is walking out your door?

  • Customized treatment planning can double or triple your case acceptance.
  • Something as simple as a well-prepared hand-off of the patient, from team member to team member, can totally change your patient experience.
  • Learning effective communication strategies can substantially accelerate your rapport and trust, almost instantly.

Your competition is not the dentist down the street, but the hundreds of buying options your patients are exposed to each day. In a world of ever-increasing hard technology, you (and your patients) will benefit from using soft solutions for these hard choices. Help your patients say YES to the treatment you know they need with soft solutions for hard choices.

Your patients are counting on you!

Stay tuned for more Soft Solutions

 


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