Today’s technology allows any dental practice to be highly “visible” to potential consumers through practice websites, Facebook, Google searches, Healthgrades, and other means of social media. But, once that new patient has found you, how do you set your practice apart from others, and go from “good” to “great?”
Research by Futuredontics suggests that the number one factor determining whether a patient will or will not return to your practice is being seated on time! Timing one’s most common procedures and using management software with ten minute increments facilitates our ability to honor a patient’s scheduled time. When seeing a difficult patient, or performing a challenging procedure, add an additional unit or two to ensure completing those services on time. And, always keep an open chair for that emergency or “hard to numb” patient.
Begin each day with a team meeting to discuss the needs of each patient you’re seeing. Knowing who’s new to the practice, who’s being seen in hygiene with incomplete treatment, and who might be moving from restorative to hygiene (or vice versa) are just a few of the many issues that should be resolved to ensure a smooth and productive day. Earmark best options for emergency work-ins and same-day dentistry.
Whenever possible, greet your patients by name! Team members are often busy in the practice or on the phone when a patient arrives, but should make a point of speaking to them as soon as feasible. Personally welcoming and thanking each one for their on-time arrival is a definite “patient-pleaser!” And, reviewing notes made about each patient from previous visits enables staff to renew personal “touch-points” during the seating process.
Finally, patients want to be heard! Listening well has become a lost art in the health care field. Carefully listening to one’s comments and concerns, not only helps us diagnose more appropriately, but also contributes to establishing a close patient relationship, trust, and improved treatment acceptance.
There are many ways to personalize your practice which contribute to your unique ability to provide valued services for your patients. Incorporating these suggestions are just a few that can help your practice go from “good” to “great!”
Posted November 08, 2019
Can you imagine how (understandably) frustrated your team would be if you hired your mom, wife or girlfriend for a job they were totally unqualified for? While hiring mistakes usually are not that blatant, whenever a new hire is a bust, your trusted employees may feel let down, almost betrayed, that this person is not […]
Posted November 05, 2019
Long before most patients visit a dentist, they try to take a look at a map. They need to know where the office is located, and those that don’t show up rarely get contacted. If you want to literally put your dental office on the map, you need to invest in local search engine optimization […]
Posted November 04, 2019
We all know that with Halloween comes lots of candy that can wreak havoc on teeth, causing cavities and breaks. For this reason, it’s not uncommon for your dental practice to see an increase in patients shortly after the holiday is over, especially with more food-related holidays like Thanksgiving and Christmas around the bend. Here […]