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Three Trends at AADOM 2019

Posted July 24, 2019

The DentalPost Team

Happy 15th birthday, AADOM! It was incredible to celebrate their journey with founder Heather Colicchio and the AADOM team. 

It felt extra special for us since DentalPost also celebrates our 15th birthday this October, so we’ve watched our “babies” grow up together. It was a very special milestone and a true testament to how hard the AADOM team has worked to establish this event geared exclusively towards these all-star dental office managers.

1,200+ dental managers met at the annual conference in Orlando to network, learn, and brainstorm innovative approaches to the industry. The top dental practices send their most successful dental gatekeepers and the guards of the practice to evolve professionally and personally. 

AADOM logo

WHO IS AADOM?

The American Association of Dental Office Management (AADOM) is the nation’s largest educational and networking association dedicated to serving dental practice management professionals. AADOM’s mission is to provide our members with networking, resources, and education to help them achieve the highest level of professional development.

HOW BIG ARE THEY?

Big! AADOM boasts over 4,000 members nationally. According to a 2019 Futuredontics® National Survey of Dental Office Managers, 34% stated they are members of AADOM, with another 6% planning to join. Local AADOM chapter involvement and online forum interaction are highly valued, making the annual conference an important event to attend.

2019 HIGHLIGHTS

AADOM was rocking with energy and high achievers who want to take the best back to their offices. Here’s what you need to know:

1. Connection Creates Culture

Front office teams and office managers often have the biggest influences on office culture. As the first and last touchpoint our patients have, they are the true gatekeepers of the practice and set the tone for the business culture. Dental Office Managers have one of the highest vested interests in office culture. Fifty-five percent plan on spending the rest of their career in dentistry with a preference to retire at the current practice. – Source: Futuredontics®, 2019

2. Tapping Technology to Fill Open Chair Time

Did you know the average person spends over 3.5 hours on their mobile device? Nearly all of this time is spent on smartphones, with usage expected to rise each year. New communication tools are empowering the front office team to communicate effectively with busy patients. These tools reduce time wasted and allow us to deepen patient relationships and fill open chair time.

3. Evolving Approaches to Patient Acquisition

Yellow Pages has been replaced by paid Google search ads, search engine optimization (SEO), Yelp, online reviews, and social media. New patient acquisitions have shifted from print to digital tools, but the human element remains unchanged. This evolving landscape means that practices are requiring dental office managers to add “marketer” to their day-to-day responsibilities.

We will see you at AADOM 2020, September 10 – 12 in Boca Raton!


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