Your patients are at the heart of your dental practice. Without their loyalty, you wouldn’t be able to love what you do each and every day. Here are four simple ways you can enhance your communication with your valuable clientele.
This first tactic is for the face-to-face communication that you have with your patients. The best way to get them to talk about themselves so you can learn about their concerns or suggestions is to ask open-ended questions. These require more than just a “yes” or “no” answer. As you learn more about your clients, you may even start to make personal connections and find common topics to discuss. Every time they come into your dental practice, they’ll feel like the most important patient you have.
If you haven’t heard yet, texting is the newest craze when it comes to connecting with your clients. Since almost all of your patients will have a mobile phone they regularly use, you need to take advantage of that stream of communication. A text message system for businesses can allow you to text patients about their appointments, specials that you’re offering, and any holiday greetings you want to share. Remember to keep the texting professional – and always ask the patient’s permission before using this method of contact.
This one is super simple and yet not enough dental practices do it. Ask your clients for their email address. This way, you can send out reminder emails when their appointment is coming up. You can even let them know that it has been too long since their last cleaning. Many people tend to forget to schedule annual appointments, so bring that to the forefront of their minds.
Many dental practices skip over this area of communication because they think of it as junk mail. The difference is that you’re not cold-mailing your patients. They know your practice. When the postcard arrives, they’ll likely read it instead of throwing it in the trash. Sending out postcard reminders of appointments, discounts, and so forth is a great way to keep getting your business name in front of patients.
Improving communication with patients can be done in several ways. As you’ve seen above, you can alter the way you physically talk to patients or you can open up more communication streams with them. Apply many of these methods and continue to incorporate more into the future. This way, your patient communication just keeps getting better as time goes on.
About the Author:
Anica Oaks is a freelance writer from San Francisco. When she’s not writing, she’s enjoying her time outside with her dogs. Anica recommends finding a text message system for business that suits your needs.
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