Creating a comprehensive marketing plan for your dental practice can be quite a daunting task. However, since your demographic is very specific, you can create a plan that builds on your existing market share while enhancing your reach! Here’s what you can do to maximize your visibility among your local community and win patients:
Build a professional network on dentists by reaching out to other professionals in your area/locality. Start by getting together for seminars and discussions on pressing issues that concern your community with respect to oral health. This will not only help you establish yourself as a distinguished dental practioner but can also help you by way of referrals. Other doctors in your network can refer you to their patients in case their patients require any specialized treatment such as orthodontic treatment that you provide and vice-versa.
Most people are scared of dentists and find reasons to avoid visiting one. You can host local workshops or provide free-check-ups to the community in order to help them understand the benefits of regular dental check-ups while helping them gain a better idea with respect to your professional expertise and the services your provide.
Your regular patients are the building blocks of your practice. Not only to they stand as a true testament of your skills and expertise, but are also essential to increasing your market reach. By starting a rewards or a loyalty discount program for your regular patients, you will be able to add more value to your existing services while enhancing your brand image. This will also increase your chances of receiving referrals from said patients, thereby increasing your market share.
Find ways to promote your business locally. You can send out postcards with discount coupons or newsletters that contain special offers to attract customers. For instance, a 20% discount can make dental care that is otherwise out of reach possible for many, thereby increasing your chances of returning patients. It also a great way of ensuring your patients remember your brand outside the office as well.
In the day and age of Google, ensuring that your business has an online presence is imperative to the success of your business. With consumers turning to Google to find solutions to their everyday problems, you must ensure your dental practice shows up in searches. You can do so by creating a social media profile or a website for your business that allows customers to interact with you online. Be sure to include information about yourself, your practice, and the staff; support it with pictures of your office along with patient testimonials to build on the trust element!
As you can see, each method is based on the basic marketing principals of making a compelling offer, using trust elements to enhance the offer and followed by repetition marketing as well as online and offline integrations. So, there you have it – 5 surefire ways to enhance your brand’s visibility and stand out from competition!
Posted August 16, 2019
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