That’s right, culture is everything.
Culture involves our core values and is at the heart and soul of our success. Creating a culture starts with the leader of the tribe – even offices form tribes. This is why assessing cultural fit is so important when finding a new employee. Just like in the Stone Ages, if someone does not fit in with the tribe and the leader, they have to leave. On the other hand, tribes with a strong leader and sense of culture will thrive. I see it all the time when I am at dental conventions. I see dentists that are present with their teams, and you can tell the whole team is committed to their leader, and ultimately their tribe.
Fred Joyal, a highly regarded dental marketer and the founder of 1-800-DENTIST, has a newbook coming out on September 24th, Becoming Remarkable: Creating a Dental Practice that Everyone Talks About. In his book, Fred talks about the value of culture and how that translates to excellent patient care. Fred writes, “The key to building a great dental team is making your practice a great place to work”.
I strongly believe that creating an outstanding culture where your team thrives starts with a leader (or leadership team) who set clear values. Office culture is not something that offices stumble upon; it is something you establish. If you aren’t the type of person who likes to lead by example, then hire someone who does.
When identifying and establishing the culture for your practice, your leader should start by looking at their values. Values will drive your culture and your culture will drive your team. After working in over a 100 offices temping, I have seen this drive offices to become uber successful because when you have happy team members you have happy patients.