That’s right, culture is everything.
Culture involves our core values and is at the heart and soul of our success. Creating a culture starts with the leader of the tribe – even offices form tribes. This is why assessing cultural fit is so important when finding a new employee. Just like in the Stone Ages, if someone does not fit in with the tribe and the leader, they have to leave. On the other hand, tribes with a strong leader and sense of culture will thrive. I see it all the time when I am at dental conventions. I see dentists that are present with their teams, and you can tell the whole team is committed to their leader, and ultimately their tribe.
Fred Joyal, a highly regarded dental marketer and the founder of 1-800-DENTIST, has a newbook coming out on September 24th, Becoming Remarkable: Creating a Dental Practice that Everyone Talks About. In his book, Fred talks about the value of culture and how that translates to excellent patient care. Fred writes, “The key to building a great dental team is making your practice a great place to work”.
I strongly believe that creating an outstanding culture where your team thrives starts with a leader (or leadership team) who set clear values. Office culture is not something that offices stumble upon; it is something you establish. If you aren’t the type of person who likes to lead by example, then hire someone who does.
When identifying and establishing the culture for your practice, your leader should start by looking at their values. Values will drive your culture and your culture will drive your team. After working in over a 100 offices temping, I have seen this drive offices to become uber successful because when you have happy team members you have happy patients.
Posted September 13, 2019
Staying on top of labor trends in dentistry is important for everyone, but especially for working moms. A working mom needs to understand what’s happening so she can plan ahead for herself and her family. Here’s the overall picture of what’s popular, what’s on its way out, and what’s next with compensation trends in the […]
Posted September 12, 2019
With the dentistry field continuing to evolve, it is important to hire only qualified, trained, and professional staff. If you are responsible for hiring staff in a new medical office, you will want to ensure that a positive tone is set right from the beginning. To do that, you will want to make full use […]
Posted September 07, 2019
When your new patients come into your dental office for the first time, they often come with different experiences. Some patients feel at ease while others may be on edge. Many adults and children alike feel uncomfortable in a dentist’s office, not only due to feelings of vulnerability but also due to the fear of […]