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As the founder and CEO ofDentalPost, an online job board for the dental industry, Tonya Lanthier has seen her fair share of badjob advertisements.

You know the type: nothing more than a boring job title, a list of qualifications, and an email address to send resumes to.

Thats too generic. You’re not going to get a good response when you write an ad like that, Lanthier says. Job ads are just like dating  you need to sell yourself a little bit!

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