Studies show that people make buying decisions based on emotion, then rationalize them with logic. Yet too often we are busy “telling” patients instead of “asking” and learning about the values and emotions that will drive their buying decisions. How much necessary dentistry is walking out your door?
Your competition is not the dentist down the street, but the hundreds of buying options your patients are exposed to each day. In a world of ever-increasing hard technology, you (and your patients) will benefit from using soft solutions for these hard choices. Help your patients say YES to the treatment you know they need with soft solutions for hard choices.
Your patients are counting on you!
Stay tuned for more Soft Solutions
Posted September 13, 2019
Staying on top of labor trends in dentistry is important for everyone, but especially for working moms. A working mom needs to understand what’s happening so she can plan ahead for herself and her family. Here’s the overall picture of what’s popular, what’s on its way out, and what’s next with compensation trends in the […]
Posted September 12, 2019
With the dentistry field continuing to evolve, it is important to hire only qualified, trained, and professional staff. If you are responsible for hiring staff in a new medical office, you will want to ensure that a positive tone is set right from the beginning. To do that, you will want to make full use […]
Posted September 07, 2019
When your new patients come into your dental office for the first time, they often come with different experiences. Some patients feel at ease while others may be on edge. Many adults and children alike feel uncomfortable in a dentist’s office, not only due to feelings of vulnerability but also due to the fear of […]