Back to Blog Home

Happy 15th birthday, AADOM! It was incredible to celebrate their journey with founder Heather Colicchio and the AADOM team. 

It felt extra special for us since DentalPost also celebrates our 15th birthday this October, so we’ve watched our “babies” grow up together. It was a very special milestone and a true testament to how hard the AADOM team has worked to establish this event geared exclusively towards these all-star dental office managers.

1,200+ dental managers met at the annual conference in Orlando to network, learn, and brainstorm innovative approaches to the industry. The top dental practices send their most successful dental gatekeepers and the guards of the practice to evolve professionally and personally. 


The American Association of Dental Office Management (AADOM) is the nation’s largest educational and networking association dedicated to serving dental practice management professionals. AADOM’s mission is to provide our members with networking, resources, and education to help them achieve the highest level of professional development.


Big! AADOM boasts over 4,000 members nationally. According to a 2019 Futuredontics® National Survey of Dental Office Managers, 34% stated they are members of AADOM, with another 6% planning to join. Local AADOM chapter involvement and online forum interaction are highly valued, making the annual conference an important event to attend.


AADOM was rocking with energy and high achievers who want to take the best back to their offices. Here’s what you need to know:

1. Connection Creates Culture

Front office teams and office managers often have the biggest influences on office culture. As the first and last touchpoint our patients have, they are the true gatekeepers of the practice and set the tone for the business culture. Dental Office Managers have one of the highest vested interests in office culture. Fifty-five percent plan on spending the rest of their career in dentistry with a preference to retire at the current practice. – Source: Futuredontics®, 2019

2. Tapping Technology to Fill Open Chair Time

Did you know the average person spends over 3.5 hours on their mobile device? Nearly all of this time is spent on smartphones, with usage expected to rise each year. New communication tools are empowering the front office team to communicate effectively with busy patients. These tools reduce time wasted and allow us to deepen patient relationships and fill open chair time.

3. Evolving Approaches to Patient Acquisition

Yellow Pages has been replaced by paid Google search ads, search engine optimization (SEO), Yelp, online reviews, and social media. New patient acquisitions have shifted from print to digital tools, but the human element remains unchanged. This evolving landscape means that practices are requiring dental office managers to add “marketer” to their day-to-day responsibilities.

We will see you at AADOM 2020, September 10 – 12 in Boca Raton!

Featured Posts

3 Reasons Your Claim Keeps Getting Rejected By Insurance

Posted August 23, 2019

Health insurance can be tricky to navigate for everyone involved. If your information isn’t exactly correct when you file claims for your patients, the rules involved will cause the claims to be denied and lead to lost time, the patient’s frustration, and extra work for insurance billing adjusters. Here are three of the most common […]

Read more

Are job seekers not applying to your job? Here’s how to fix it.

Posted August 23, 2019

You’re offering a job, so why aren’t you getting applications? You need to figure out why you people are not applying to your ad or showing up to interviews. It is likely a combination of things: You are in competition with many other hiring dental offices. You have to offer something they want. Does your ad […]

Read more
Cosmetic dentistry is on the rise

Cosmetic Dentistry: On the Rise

Posted August 16, 2019

Cosmetic dentistry popularity is on the rise again. In fact, according to the results of a recent survey from the Academy of General Dentistry (AGD), 96 percent of U.S. laborers feel a beautiful smile is very or somewhat important to your appearance. Psychology experts also suggest that nice smiles create trust, reduce stress, and helps us live a […]

Read more