If your office is offering the best dental care and amazing customer service, then you are hearing compliments from your patients each and every day. The question is, are you making the most of those compliments?
Many times, offices miss the opportunity to turn a patient compliment into a referral or a review. There are 3 reasons this can happen:
You may have noticed that I use the words “referral” and “review” almost interchangeably. They are two different things, of course, but they hold the same positive marketing power for your office. We all know that a referred new patient is the best, and ultimately that’s what we’re looking for, but some of our patients might not have anyone to refer or they have already referred all the people that they know. The next best thing is a review, which can lead to other people self-referring based on the positive message of the review. When a great patient puts a review online about your office, it will have the same power as a word-of-mouth personal referral for people who are on the Internet looking for a new dentist. The more great reviews you have, the more likely it is that the potential new patient will call your office. That’s because social proof is so powerful; it makes new patients feel as if they had been personally referred by all those people leaving good reviews.
As I’ve said, the way to get referrals or reviews from good patients is to come out and ask for them, and this is usually best done by a trained and outgoing member of your team. But the fact is that the more people on your team you have asking patients to put in a good word for your office, the more likely it is that those reviews and referrals will actually happen.
Here’s how you can prepare all of your team members for this new policy of asking for referrals and reviews.
When it’s done well, requesting a review or referral from a great patient will actually make the patient feel more valued by your team. And, of course, the request will be more likely to result in an actual review or referral that leads to new patients. Done right, asking for a referral or review is a win-win for everyone.
Posted November 05, 2019
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Posted June 21, 2019
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Posted May 24, 2019
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